Lead Ecommerce Function with full accountability on online sales/profit - Managing all core
functions of Web Merchandising, Content & Digital Marketing over multiple channels covering
Website, App and Mobile Web aligned with the needs of the customer to ensure simple, intuitive
and customer experience.
Lead all three core Ecommerce functions: Digital Marketing, Web Merchandising and Content
Drive monthly and yearly revenue budget and targets setting in coordination with individual
category heads and finance
Formulate and drive monthly trading & promotional planning with Buyers and Category Managers
which in turn drive marketing, visibility and merchandising plans
Plan and execute end to end marketing and visibility plan covering SEM (adwords / affiliate), app,
website, mobile web, social media, e-mail newsletters, SMS, press releases, app notifications and
other marketing channels
Drive daily tactical asset plans with merchandising and marketing teams
Ensure effective web merchandising and 'searchandising'
Ensure smooth catalogue listing on website with media content for aN user experience
Continually enrich UI & UX by identifying and driving new feature additions and improvements on
website as well as app
Ensure continual SEO optimization