Digital Marketing Manager/ B2B
- Digital
- Turkey / Erzurum
- Part Time
Job Description
- Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs);
- Identifying trends and insights, and optimizing spend and performance based on the insights;
- Brainstorming new and creative growth strategies;
- Planning, executing, and measuring experiments and conversion tests;
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points in relation to their projects and tasks;
- Instrument conversion points and optimizing user funnels;
- Collaborating with agencies and other vendor partners;
- Evaluating emerging technologies and providing thought leadership and perspective for adoption where appropriate.
Successful Applicant
Having a BS/MS degree in Marketing, Business Administration, Industrial Engineering or other related departments; 5+ years proven working experience in digital marketing; Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns; Experience in optimizing landing pages and user funnels; Experience with A/B and multivariate experiments; Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends); Working knowledge of ad serving tools; Experience in setting up and optimizing Google Adwords campaigns; Strong analytical skills and data-driven thinking; Up-to-date with the latest trends and best practices in online B2B marketing and measurement; Proficiency in English, a second language is a plus.
