Digital and Performance Marketing Manager

Job Description

Work with brand team, e-commerce team and media agency team to plan & execute performance marketing & branding digital campaigns;
Technical setup and management experience of Google Tag Manager, Google Analytics, Facebook events and similar tools;
Optimise Ads campaign, measure and their performances;
Managing and maintaining marketing data environments;
Ensure the planning, execution, optimisation and reporting phases of branding & e-commerce advertising processes for the brand / new launched products and to take necessary actions according to defined KPIs;
Manage the determined digital marketing & e-commerce media budgets and make sure the effectiveness & efficiencies of the projects;
Follow up digital marketing trends, regular meetings with key media to improve business partnership & project performances and search new opportunities.

Graduated from Bachelor's degree of universities and MBA is a plus;
Minimum 3 years of experience in the fields of E-commerce and Digital Marketing;
Proficiency of installing, analysing and managing performance marketing tools such as Google Tag Manager, Google Analytics, Facebook Events etc;
Hand-on experience in SEM, Social Media and Programmatic Ads campaigns;
Branding & full funnel campaign management experience is an advantage;
Time and project management skills and data-driven thinking;
Self-motivated, worked under pressure and ambiguity, and able to thrive in a results-driven environment;
Effective written and verbal communication skills both in Turkish and English.